Your Capital.
Our Research.
Founder-Ready Financials.
Research-grade FP&A for tech founders between $500K and $20M ARR. We build the financial intelligence that gives you capital clarity, investor-grade reporting, and the confidence to make decisions that move your business forward.
Experience
Served
Depth Over Volume
a full-time CFO
Built specifically for founders who have outgrown basic accounting.
We do not serve everyone. We go deep with every client and build financials that founders actually use to run their business. Since 2024, we have partnered with 50+ businesses across SaaS, agencies, and tech-enabled services.
Tech Founders: $500K to $20M ARR
SaaS, AI, digital products, and tech-enabled services. You have traction. Your financial infrastructure has not kept pace with your growth.
Post-Revenue, Pre-Series B
You know your numbers are messy but do not know what "good" looks like. You need a financial partner who speaks founder language, not accounting jargon.
No Full-Time CFO Budget
You need CFO-grade financial intelligence without the $300K hire. At $1,500 to $4,500 per month, you get direct access to the MD, not a junior analyst. Continuity of context across every conversation.
We also work with owner-operated marketing agencies and digital services doing $1M to $10M in revenue where margins are under pressure and client profitability is unclear.
The challenges you are navigating right now.
Every engagement is built around solving these six problems. Not reports that sit in a drawer. Financial intelligence that moves the business forward.
Four steps from introduction to capital clarity.
We do not onboard clients the way agencies onboard projects. Every engagement starts with understanding your business at depth.
Discovery
A focused 45-minute conversation to understand your business, your numbers, and whether we are the right fit for each other. No sales pitch.
Assessment
A structured diagnostic of your current financial infrastructure. We identify gaps, risks, and the highest-leverage opportunities in your numbers.
Build
We build the research-grade financial model, FP&A system, or capital readiness package. Every assumption documented. Every output defensible.
Partner
Ongoing CFO partnership. Monthly reviews, proactive analysis, and direct access to the MD. We stay until the numbers stop being a problem.
Five ways we build capital clarity.
Every service is built on research-grade methodology. No guesswork. No generic templates.
FP&A Systems & Modeling
Three-statement models, scenario analysis, and rolling forecasts built on documented assumptions. Every number has a source. Every projection has a methodology.
Learn moreCapital Efficiency Strategy
Burn rate optimisation, working capital management, and unit economics that actually mean something. Pricing models that protect margin while you scale.
Learn moreInvestor Readiness & Fundraising
Investor-grade reporting, scenario analysis, and capital readiness packages. Give your investors confidence backed by research-grade financials, not optimism.
Learn moreM&A & Transaction Support
Buy-side and sell-side financial due diligence, valuation modelling, and deal advisory. Built on the founder's career experience spanning $900M+ across fund management, M&A, and CFO advisory.
Learn morePerformance Dashboards & KPIs
Plain-language reporting and decision-ready dashboards. CAC, LTV, gross margin, ARR/MRR — connected to the decisions you actually need to make.
Learn morefund management, M&A & CFO advisory
Depth in every engagement.
through FP&A and fundraising readiness
Same calibre of intelligence.
Founders who found capital clarity.
We let outcomes speak. These are real results from real partnerships.
Imran consistently demonstrated creativity, leadership, and adaptability. His financial analyses delivered measurable results, strengthening our strategy and operations. A true asset to any team!
Imran is a rockstar! He mastered our complex financial model, communicated effectively, and delivered on time with precision. An absolute pleasure to work with!
Imran developed a tailored equity buy-in and merger model for us. His attention to detail, responsiveness, and expertise were outstanding. We now have a clear path forward thanks to his structured model.
Imran’s dedication and analytical skills have been invaluable to our team. He delivered precise financial models and insightful recommendations that improved our decision-making process. His professionalism exceeded expectations. Highly recommended!
Get the Research-Grade Model:
Stress-Test Your Capital Position
A working financial model built on the same methodology we use with clients. Drop in your numbers. See where your capital position actually stands. No generic template. No vanity metrics.
Capital clarity starts with understanding.
Research-driven thinking on FP&A, capital efficiency, and the financial decisions that define founder-led businesses.
Most founders know their revenue. Few know their capital efficiency ratio.
Here is why that gap costs you 12 to 18 months of runway and what to do about it.
Your financial model is only as good as its assumptions. Here is how to stress-test every one.
The methodology we use before any founder sees a single output from our models.
If you cannot explain your gross margin in one sentence, your investors will explain it for you.
What investor-grade financials actually look like and how to build them before your next raise.
Capital clarity starts with one conversation.
A 45-minute discovery call. No sales pitch. Just an honest conversation about your numbers, your goals, and whether we are the right fit for each other.