Your Capital.
Our Research.
Founder-Ready Financials.
Fractional CFO advisory for tech founders between $500K and $20M ARR. We build research-grade FP&A that gives you capital clarity, investor-grade reporting, and the financial intelligence to make decisions with confidence.
Four principles. Every engagement.
Not aspirational values on a wall. Operating standards we are held to by every client, every conversation.
Research-Driven
Every number has a source. Every forecast has a methodology. No vibes-based finance. Documented assumptions you can interrogate.
Capital-Aware
Every decision viewed through capital efficiency: how money enters, moves through, and exits the business. We don't report cash flow. We optimise it.
Founder-First
Built for founders, not boards. Plain language. Direct access to the MD. No junior analysts in between, no filtered reporting.
Depth Over Volume
12 clients maximum. Multi-month engagements. Continuity of context across every conversation. Capacity, by design.
The challenges you are navigating right now.
Six problems every engagement is built around solving. Not reports that sit in a drawer. Financial intelligence that moves the business forward.
What founders actually see after 90 days.
A typical client's P&L view, before and after. Same numbers. Different intelligence.
P&L · Q2 2026
Capital · Q2 2026
How long does your cash actually last?
A simplified version of the model we use with founders. Drag the sliders. The runway updates live.
Your inputs
The outcome pattern by business type.
Not a single client to replicate. The compounding effect of research-grade FP&A and capital-aware decisions, across the founder-led businesses we work with most.
If you are a SaaS founder, here is the expectation.
Stress-test your
capital position in one sitting.
The same model we use with founders. Sent within one business day. No CRM follow-up sequence.
The model bookkeepers cannot build.
Documented assumptions. Cohort-attributed unit economics. Three scenarios. A capital efficiency view that surfaces the gaps a P&L will not.
- Base, upside, and stress scenarios with linked drivers
- Cohort-attributed CAC, LTV, gross margin, payback
- Working capital and cash conversion stress test
- Investor-grade KPI dashboard, ready to send
Capital Position · Stress Test
Capital Clarity. Research-Driven Decisions.
Built for Founders.
45 minutes. No deck. We listen, ask the right questions, and tell you whether what you need is fractional CFO partnership, a one-off model, or just a better next move with the team you have.